Here comes a new online mortgage finder from Stroud and Swindon which is expected to transform the way in which mortgages could be selected online. It is a customer friendly tool and in creating this mortgage finder, the best aspects of online buying experiences have been included.
For creating this tool in depth consumer research was conducted for finding out the current frustrations regarding mortgage which included confusing interest rates, technical jargons etc. Taking into consideration all the difficulties they created a user-friendly tool, which would make mortgage buying, experience pretty simple and easy.
As per David Rodney, head of marketing, Stroud & Swindon
Through our detailed research we found that consumers were bewildered by mortgages - especially how the industry uses jargon and present APRs. All they really want to know is how much a mortgage will cost them each month. We have tried to demystify the process creating a straightforward and helpful site that consumers can easily interact with.
Certainly this tool would reduce the confusion of the customers to a larger extent.
